The Client?: Bend Soap

The Issue?: Bend Soap is one of many natural, homemade brands promising healing through goat milk and essential oils. But people often hesitate to trust fully natural products. How do we promote Bend Soap as a holistic wellness experience while positioning it as a reliable source of healing?

The Idea: Build a campaign inspired by ancient medical journals, paired with original illustrations that evoke rejuvenation and a childlike joy through the senses.

* done as spec work at University of Oregon