The Client?: Bend Soap

The Issue?: Bend Soap is one of many homemade brands who pledge natural healing with their goat milk and essential oil properties. But sometimes, visualizing the process of healing can look a little messy. How do we promote using Bend Soap as a tranquil and beautiful experience while also educating the audience on the benefits of holistic wellness? 

The Idea: Create a campaign inspired by ancient medical journals, but combined with original illustrations to invoke a sense of rejuvenation and childlike enjoyment through the senses.

* done as spec work at University of Oregon