If I could sum up who I am in two words, it would be memory hoarder. I've kept a junk journal for over eight years. If you see me peeling wrappers off of bottles, picking leaves off the ground, or begging the cashiers for stickers, I call it research.

 

​Advertising is how I turn fragments of life like those into stories that make people feel, remember, and see the world a little differently.​

​

Lately I have been exploring AI and its relationship with creativity. Check out my new work to see how I'm experimenting with Midjourney, Sora, Google Veo, Gemini, and Nano Banana.