The Client?: Pilot G2 Gel Pen
The Issue?: It's a tech-obsessed world. Computers are replacing pens as writing tools and creative resources. Simply, pens are just pens to people. How do we make them choose Pilot?
The Insight: There is a small but mighty population of young creatives, just starting out in the industry, who swear by this fact: Great ideas are not born on the computer.
The Idea: The Pilot Pen is the ultimate creative’s pen- with the smoothest execution, longest-lasting ink, and the sharpest nib. It is truly a machine, trustworthy and always successful in its performance, whatever you choose to do with it. Pilot is where your ideas are born.
* done as spec work at University of Oregon
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if the pilot pen is a machine, make it one. Pilot G2 x F1.
This audience wants to know that their ideas are important - that what they dream of will lead somewhere. ​The ideation process might seem long and frustrating, and constantly their ideas are shut down.
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Pilot pens are here to remind them that big things are coming out of what they put their heart into.
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alternative media installation: Lincoln Memorial
Art Director / Copywriter / Strategist: Kaia Mikulka