ROLE: ART DIRECTOR, DESIGNER, STRATEGIST
The Client?: Pilot G2 Gel Pen
The Issue?: In a tech-obsessed world, computers are replacing pens. To most people, a pen is just a pen. So why choose Pilot?
The Insight: Young creatives know one truth: great ideas are not born on a computer.
The Idea: Pilot is the ultimate creative’s pen with smooth execution, long-lasting ink, and a sharp, reliable nib. It works like a machine, trusted to perform every time. The world’s greatest ideas all started in ink.
* done as spec work at University of Oregon
This audience wants to know their ideas matter. The process can be long, frustrating, and filled with rejection. Pilot reminds them that what they create has power and that big things grow from what they put on the page.
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if the pilot pen is a machine, make it one. Pilot G2 x F1.
Art Director / Copywriter / Strategist: Kaia Mikulka