The Client?: Tailored Coffee Roasters. Eugene, Oregon.
The Issue?: College students don't know where Tailored is, and they don't go out of their way to find it. There is a lack of community, and people don't see Tailored as their second home.
How?:
Get college students to choose Tailored as their safe space by emphasizing Tailored's quality, warmth, and dynamic culture.
Work in Progress (Sept 2023-present): altering the color palette, creating new logos and motifs, redoing the exterior and interior, etc!
* real work!
DECADE
OF
DRIP
with midterms looming, we threw a study party with free drip coffee to recognize Tailored's 10th birthday - and released some limited edition stickers in the process.
promotional material
sticker concepts
with this design, i wanted to recall an important part of tailored's identity: music, and the way the celebration of it brings people together.
OTHER
WORK:
social posts
defined color scheme
in progress: exterior vinyl executions
Designers: Kaia Mikulka, Ellie Nicoll
Art Directors: Zoe Kersten, Chase Travis
Photographer: Sally Mander
Copywriter: Bella Brick
a frame concepts