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The Client?: Tailored Coffee Roasters. Eugene, Oregon.

The Issue?: College students don't know where Tailored is, and they don't go out of their way to find it. There is a lack of community, and people don't see Tailored as their second home.

How?:

Get college students to choose Tailored as their safe space by emphasizing Tailored's quality, warmth, and dynamic culture.

Work in Progress (Sept 2023-present): altering the color palette, creating new logos and motifs, redoing the exterior and interior, etc!

* real work!

IMG_7120.HEIC

DECADE
OF
DRIP

with midterms looming, we threw a study party with free drip coffee to recognize Tailored's 10th birthday - and released some limited edition stickers in the process.  

promotional material

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sticker concepts

with this design, i wanted to recall an important part of tailored's identity: music, and the way the celebration of it brings people together.

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OTHER
WORK:

social posts

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defined color scheme

in progress: exterior vinyl executions

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Designers: Kaia Mikulka, Ellie Nicoll

Art Directors: Zoe Kersten, Chase Travis

Photographer: Sally Mander

Copywriter: Bella Brick

a frame concepts

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