The Client?: Younzee. An AI-powered personal styling platform.
The Issue? Younzee needed a social presence that showcased its benefits while elevating it as a high-fashion brand for modern, fast-paced, fashion-forward individuals.
The Idea: Younzee styles your look, so you have more time to live it.
* real work!
EXECUTIONS
LIFE, STYLED
Element: Awareness
Positions brand as high fashion through imagery as well as introduces the idea of an "avatar"
YOUNZEE FEATURES
Element: Conversion
Uses technology-focused imagery to indirectly show audience how app interface works
CULTURAL TAKES
Element: Thought Leadership / Community
Involves community by creating conversation within audience, as well as positions brand as culturally relevant and with the trends.
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SOCIAL LAYOUT
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SOCIAL MEDIA STRATEGY
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To ensure a cohesive and distinctive visual identity, each post incorporates subtle references to technology and features the brand’s signature yellow as its exclusive accent color.