ROLE: JUNIOR ART DIRECTOR
The Agency: RPA
The Client: La-Z-Boy
The Objective: Reinforce La-Z-Boy's "Long Live the Lazy" platform by creating engaging organic social content that inspires consumers to embrace comfort.
The Idea: Transform product photography into lifestyle-driven social content that helps audiences picture themselves living the La-Z-Boy experience.
Centered around La-Z-Boy's "Long Live the Lazy" platform, I partnered with a copywriter to create organic and paid social content that celebrated everyday comfort through lifestyle storytelling.
I designed and reformatted assets for Instagram, Facebook, Stories, Reels, and Pinterest.
Paid Social Campaign (Meta)
Reels
Interactive Story Polls
Art Director / Designer: Kaia Mikulka
Copywriter: Will Karr